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Ben Jones Directs World Cup Winner Mezut Ozil for Adidas

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Adidas makes the right bet with El Colony

Ben Jones Directs World Cup Winner Mezut Ozil for Adidas

Released on August 8, the recent Adidas Predator spot has spot gathered almost 10 million hits in the first week. "Instinct Takes Over" is all about sitting at the top of the food chain and it channels the animal magnetism of the cheetah, the shark, the crocodile and more.

The spot was shot at the Harry Potter Warner Bros studios in London in May with World Cup Winner Mesut Ozil in May this year. Post production was by MPC London and took over 3 months to complete. That's what we call the right bet. 

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Post Production / VFX

Post Production Company: MPC


Advertiser: Adidas

Production Company

Director: Ben Jones, John Sunter

DOP: George Steel

Creative Agency

Creative Agency: MPC

El Colony, Thu, 14 Aug 2014 10:16:10 GMT