Tue, 23 Jun 2015 08:24:41 GMT
The latest film from The Sweet Shop’s director Ben Dawkins showcases the perfect line-up of Real Madrid Galacticos and the club’s new white on white kit in pure, crisp moments of slow motion action, full of grit, sweat and heaps of style. The online piece for Adidas was created by Adam Fish, Matthew Carter and Jonathan Wedlake at Iris Worldwide, and has racked up over a million hits a day on Facebook since it was launched this week.
Filming on location at the club’s training centre in Spain, with each player available for separate 15 minute time slots and shooting on the Phantom high-speed camera posed a real challenge for the team. Forced to work quickly yet meticulously, creating something that would appear flawless and smooth in a frenetic environment, this wasn’t one for the faint-hearted.
“We were extremely lucky to have so many experienced and talented people collaborating on this who still had the drive and passion needed to continue delivering when plans change and time is running away,” says Dawkins. “Our DOP Tim Maurice-Jones was exceptional, delivering brilliant images and never tiring despite the complexities of the shoot.” Electric Theatre’s Aubrey Woodiwiss and Urick Van Impe, and James Rosen at Final Cut, crafted and polished the slow-motion moments into a beautiful final film.
Edit Company: Final Cut
Editor: James Rosen
Colourist: Aubrey Woodiwiss
Flame: Yourick Van Impe
Post Production Company: Electric Theatre
Director: Ben Dawkins
DOP: Tim Maurice-Jones
Executive Producer: Spencer Dodd
Producer: Jeremy Barnes
Production Company: The Sweet Shop
Art Director: Matthew Carter
Copywriter: Jonathan Wedlake
Creative Agency: Iris Worldwide
Producer: Jeremy Muthana
Genres: Visual VFX, People, Action
Categories: Clubs and Bars, Sports and LeisureSweetshop London, Tue, 23 Jun 2015 08:24:41 GMT