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Ben Cocks’ ‘One Sweet World’ Champions Hope Over Hate

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Adelphoi Music and Ben Cocks create compelling new anthem to be released on iTunes, Spotify and major music services

Ben Cocks’ ‘One Sweet World’ Champions Hope Over Hate

Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division.

Like the animation it accompanies, One Sweet World sets out with a simple message - that an inclusive and welcoming society starts with a belief that we all deserve respect, whatever our backgrounds. The track is a catchy folk melody, featuring a sombre piano intro that accompanies the film’s initial melancholic mood, before elevating into an uplifting emotional climax. Adelphoi Music worked closely with Ben to create the bespoke composition, which will be released in full-length across all major distribution channels, alongside the online campaign’s European launch. 


“This idea of a divided country was something I could definitely recognise in post-Brexit Britain,” explains Ben. “Music is often used to bring people together, so I jumped at the chance to be involved. I needed to help tell the story of a sour world turned sweet, so I kept the changes in harmonies quite subtle to add an element of happiness without it being too jarring. Being musicians themselves, the Adelphoi Music team are a dream to work with professionally and really understand the creative process, which made this collaboration so effective.” 


Max De Lucia, Producer and Head of Brands at Adelphoi Music, comments: “This was a great opportunity to create something very special that immerses the audience in reflection and captures the cultural relevance of this important and timely issue. Collaborating with Ben has been a pleasure; together with his talent, we’ve been able to create a moving piece that we think will resonate with people on a human level.”

One Sweet World, by Ben Cocks, is available on all major music services.

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Client

Advertiser: Ben & Jerry's

Music

Composer: Ben Cocks

Mix: Andrew Sherriff

Music Production: Adelphoi Music

Producer: Max De Lucia

Sound Design: Andrew Sherriff

Creative Agency

Creative Agency: Nice and Serious

Creatives: Christopher Ross-Kellman

Animation

2D Animator: Luke Marsh (2D Design & Concept Art)

3D Design: Guillaume Le Roux (3D Design & Modeling)

Animation Company: Kilogramme

Director: Luke Marsh

Producer: Mutsa Marau, Segolene Meheust

Rendering: Thom Haig, Chris Shaw

Storyboard Artist: Marylou Faure

Texture Artist: Thom Haig, Chris Shaw

Writer: Tom Tapper, Gleb Toropov, Christopher Ross-Kellman

Genres: Animation, Music performance, Music & Sound Design, Animatics, Storytelling

Adelphoi Music, Mon, 07 Nov 2016 10:55:43 GMT