Belvedere Vodka, the world’s original luxury vodka and a part of Moet Hennessey, today announced a global partnership with digital agency Modus Operandi. As global digital agency of record, Modus Operandi will manage Belvedere’s digital channels; mobile, social and web. As part of the collaboration, Modus Operandi and Belvedere’s brand team will support the launch of its “Know the Difference” 2014 campaign.
“After an extensive RFP process, Belvedere Vodka is thrilled with our choice of Modus Operandi. Going into this we had a clear need for an exciting creative vision coupled with accountable results to drive our business goals. This combination is not as easy to find as one might think, so we are incredibly pleased with the end result. Together we will modernize and innovate to bring the brand storytelling to life in the ever changing digital space,” commented Belvedere Vodka’s President Charles Gibb.
“When it comes to brands looking to innovate and deepen their digital brand footprint we couldn’t be more excited to work on a gem such a Belvedere Vodka. The incredible history and global reputation for product excellence is remarkable and opens a world of opportunity for us,” notes Modus Operandi President Jeff Suhy.view more - Hires, Wins & Business
Categories: Spirits, Alcoholic Beverageslbbonline.com, Wed, 21 May 2014 11:50:58 GMT