Belt Your Power Ballad in TBWA\Chiat\Day's Nissan Spot
Everyone's got a power song that lifts them up 200%. This is a story about how one guy uplifts an entire city through a shared love of music. In the spot, we see an epic highway sing-along ignited by our hero, who drives a Nissan Sentra. We cast TJ Smith—a YouTube performer who does just that in real life—as our lead. Through the car’s NissanConnect and Bose sound system, TJ shares his power song, inspiring people to sing along with him, transforming an every day drive into an epic, joyful journey.
Director Michael Gracey’s unique talent and sense of spontaneity and fun were instrumental in bringing this story to life. Renowned for the meticulous technique demonstrated throughout his body of work, including T-Mobile’s groundbreaking “Dance” spot, Michael lives for the challenge of creating true real-life moments on film. Through precision planning and drawing in sequence, he crafts great performances that feel real, narrating the story of how TJ and his NissanSentra uplift an entire city.
Credits
AGENCY:TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Creative Directors: Tito Melega, Karl Dunn
Senior Copywriter: Carmen Gomez
Art Director: Bernice Chao
Managing Director: Peter Bracegirdle
Account Directors: Bonnie Schwartz, Jimmy Jung
Management Supervisors: Patrick Jones, Val Tyll
Account Supervisor: Jordyn Barton
Account Group Assistant: Harry Osborne
Group Planning Director: Oke Mueller
Planner: Leigh Davidson
Senior Product Strategist: Mark McNaul
Producer: Stephanie Dziczek
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Broadcast Traffic Coordinator: Malika Jones
CLIENT: Nissan North America
Vice President, Marketing Communications: Jon Brancheau
Senior Manager, Marketing Communications: Rick Ash
Manager, Marketing Communications: Terri Welch
PRODUCTION COMPANY: Partizan
Director: Michael Gracey
Executive Producer: Sheila Stepanek
Head of Production: Jennifer Gee
Producer: Karen O'Brien
