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Belt Your Power Ballad in TBWA\Chiat\Day's Nissan Spot



TBWA\Chiat\Day Los Angeles & Partizan shoot Nissan Sentra ad

Belt Your Power Ballad in TBWA\Chiat\Day's Nissan Spot

Everyone's got a power song that lifts them up 200%. This is a story about how one guy uplifts an entire city through a shared love of music. In the spot, we see an epic highway sing-along ignited by our hero, who drives a Nissan Sentra. We cast TJ Smith—a YouTube performer who does just that in real life—as our lead. Through the car’s NissanConnect and Bose sound system, TJ shares his power song, inspiring people to sing along with him, transforming an every day drive into an epic, joyful journey.

Director Michael Gracey’s unique talent and sense of spontaneity and fun were instrumental in bringing this story to life. Renowned for the meticulous technique demonstrated throughout his body of work, including T-Mobile’s groundbreaking “Dance” spot, Michael lives for the challenge of creating true real-life moments on film. Through precision planning and drawing in sequence, he crafts great performances that feel real, narrating the story of how TJ and his NissanSentra uplift an entire city.


AGENCY:TBWA\Chiat\Day, Los Angeles

Chief Creative Officer: Stephen Butler

Creative Directors: Tito Melega, Karl Dunn

Senior Copywriter: Carmen Gomez

Art Director: Bernice Chao

Managing Director: Peter Bracegirdle

Account Directors: Bonnie Schwartz, Jimmy Jung

Management Supervisors: Patrick Jones, Val Tyll

Account Supervisor: Jordyn Barton

Account Group Assistant: Harry Osborne

Group Planning Director: Oke Mueller

Planner: Leigh Davidson

Senior Product Strategist: Mark McNaul

Producer: Stephanie Dziczek

Director of Business Affairs: Linda Daubson

Executive Business Affairs Manager: Robin Rossi

Broadcast Traffic Coordinator: Malika Jones 

CLIENT: Nissan North America

Vice President, Marketing Communications: Jon Brancheau

Senior Manager, Marketing Communications: Rick Ash

Manager, Marketing Communications: Terri Welch


Director: Michael Gracey

Executive Producer: Sheila Stepanek

Head of Production: Jennifer Gee

Producer: Karen O'Brien

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Categories: Cars, Automotive

TBWA\Chiat\Day LA, Thu, 05 Jun 2014 10:22:01 GMT