Clemenger BBDO Melbourne
Mon, 01 Apr 2019 03:49:34 GMT
Telstra-owned internet and mobile service provider, Belong, has today launched a new brand platform called ‘Together We’re Different’ via Clemenger BBDO Melbourne.
The three launch films each feature a set of individuals from different walks of life. As they walk into the room, they’re separated by a screen that asks a series of questions and encourages dialogue between the two.
At the end of each film, there’s a moment of reveal when the screen comes up demonstrating that we don’t have to be the same to foster a sense of belonging, and that taking the time to connect and embrace our differences is what unites us.
Says Ben Burge, Belong: “Sameness makes for a really boring life. It was super fun to learn the life stories of the beautiful people in this ad. Our only regret is that we didn’t get more couch time with them."
Says Gayle While, deputy CEO, Clemenger BBDO Melbourne: “Creating the new brand platform with Belong was a genuine co-creation process. Together We’re Different, the new brand ID and launch campaign really demonstrate what differentiates Belong from its competitors and helps them stand out in a cluttered category.
The campaign rolls-out across TV, online video and outdoor from today onwards.
Casting: Citizen Jane casting
Director: The Glue Society
DOP: Geoffrey Simpson
Editor: The Glue Society
Executive Producers: Michael Ritchie, Pip Smart, Jasmin Helliar
Managing Director: Michael Ritchie
Music: Otis Studios
Photography: Amanda Fordyce
Post Production: The Glue Society Studios
Producer: Serena Paull
Production Company: Revolver/Will O’Rourke
Production Designer: Michael Iacono
Sound: Nylon, Melbourne
Creative Agency: Clemenger BBDO Melbourne
Genres: People, Dialogue
Categories: Utilities, Mobile NetworkClemenger BBDO Melbourne, Mon, 01 Apr 2019 03:49:34 GMT