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Bell Pottinger Launch Digital Content Agency



Specialist agency Bell Pottinger Wired

Bell Pottinger Launch Digital Content Agency


Bell Pottinger Private, one of the world’s leading communications companies, today announces the launch of Bell Pottinger Wired, a specialist digital content agency.
Having grown organically over the last two years from separate content and digital teams, Bell Pottinger Wired will focus on delivering content-led campaigns via digital channels for both the Group’s existing clients and its own growing portfolio.
Led jointly by Claire Southeard and James Thomlinson, Bell Pottinger Wired starts life as a 20-strong agency offering six distinct in-house services: design, production, development, search, social and multimedia relations.
James Henderson, CEO of Bell Pottinger Private said:
“Launching Bell Pottinger Wired significantly broadens the services that Bell Pottinger Private provides to clients. It also highlights our belief that significant growth can be achieved by putting creative services alongside traditional consultancy. 
“With the boundaries between owned, earned and paid media being more blurred than ever before, now is the ideal time for an agency like this.  We’re setting ourselves apart from other agencies and providing clients with the attractive prospect of being able to plan and deliver full-service communications campaigns all under one roof.”
Bell Pottinger Wired will offer a plethora of services from website design and build, to film production and social media management. Its in-house staff include two ‘Preditors’ (producer – shooter – editor); a studio team of developers and digital designers; and senior social specialists.  Underpinning this expertise is the agency’s promise to embrace its PR heritage by committing to the premise that the best campaigns are delivered with editorial appeal in mind.
James Thomlinson, Joint Managing Director of Bell Pottinger Wired, said:
“The word digital means many things to different people – often due to pointless and confusing jargon. Bell Pottinger Wired is simply about stripping-back what the client is trying to achieve and finding the best ideas and channels to make that happen. We do this by putting emphasis on strategy and creativity, to ensure we deliver engaging content both via the media and directly to the end-user.
“Today, brands and consumers are demanding high-quality content, delivered right to their fingertips, and in our experience the best way to achieve this is by planning, creating and delivering this all under one roof.”
Its growth plans include launching a series of digital PR products, that have been developed in-house, and supporting these with increasing client demand for its multimedia PR services.  Further, imminent expansion of the agency’s studio, production and social teams is expected in the next six months.
Claire Southeard, Joint Managing Director of Bell Pottinger Wired, said:
“The industry we operate in is constantly changing and adapting to new technologies and client demands. We’re seeing production houses moving into social media and advertising agencies recruiting PR people.
“This demonstrates a convergence of disciplines and in launching Bell Pottinger Wired we have brought together years of experience and months of planning to package a new proposition for this digital environment in which we operate. Bell Pottinger Wired will get us there quicker than the rest and show the wider industry that PRs have their place in creative services.”
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