1 month ago
Welcome to So Good: a new trimestral magazine for people who want to change the world - whether it be for a more equal society, a fairer world or a humanity that is more respectful of the environment. The magazine promotes activists, philosophers, volunteers, movement leaders, projects, idealists or simply citizens determined to make our world a better place.
In the context of recent events, it is now clearer than ever that we are at a crossroads in defining the future of our planet. So Good’s mission is undoubtedly relevant, as it encourages citizens towards positive and lasting change.
Available in French newsstands from the 4th of June, So Good was created by independent press group So Press and crowdfunding pioneer Ulule.
The campaign was created by agency BETC. The powerful images are accompanied by the unapologetic phrase ‘If this world suits you, don’t read us’. This provocative statement aims to catch people’s attention and encourage them to act, or at least, to read on.
By combining the phrase, aimed directly at the reader, with the painfully topical images, the campaign hopes to leave no one indifferent to these issues. It aims to instill this hunger for change that runs through every page of the magazine, to its readers, as well as catalysing motivation, inspiration and raising awareness. So Good is created for everyone who believes that a better world is possible and who want to play a part in making it happen.
Brand: SO GOOD (So Press and Ulule)
Brand Management: Franck Annese, Loïc Yviquel, Laetitia Olivier, Eric Karnbauer, Hélène Coutard, Laurent Burte, Xavier Pouleu
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Aumard
Art Director: Jonathan Baudet-Botella
Assistant Art Director: Joachim Touitou
Copywriter: Olivier Aumard, Clara Lafuent
Categories: Media and Entertainment, MagazinesBETC Paris, 1 month ago