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Beleaguered News Anchors Deal with Teleprompter Trouble in New Snickers Ad

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The new work from BBDO follows the ad that aired during this year’s Super Bowl featuring Adam Driver

Beleaguered News Anchors Deal with Teleprompter Trouble in New Snickers Ad

SNICKERS has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign.  The new work follows the ad that aired during this year’s Super Bowl featuring Adam Driver.  

Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take the campaign in a new direction. The spots demonstrate how people’s behaviour can be adversely affected by hunger; for example, showing how a surgeon might not be at his best, or a teleprompter operator might doze off on the job. 

You can view the two spots below:


“Recovery Room” debuts next week; “The News” is scheduled to launch later in the year.

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Production Company

Director: David Shane

DOP: Jeff Cronenweth

Executive Producers: Marc Grill, Ralph Laucella

Head of Production: Devon Clark

Production Company: O POSITIVE

Production Designer: Maia Javan

Offline

Edit Assistant: Mike Leuis

Edit Company: MACKCUT

Editor: Ian Mackenzie

Executive Producer: Sabina-Elease Utley

Creative Agency

Account Executive: Danee Fields

Art Director: Jason Stefanik

Chief Creative Officer: David Lubars

Copywriter: Alex Taylor

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: Alex Gianni

Music Supervisor: Melissa Chester

President: Kirsten Flanik

Genres: Comedy, People

Categories: Food, Sweet

BBDO New York, Thu, 02 Mar 2017 13:42:56 GMT