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Beko Supports the Best Team in the World to Celebrate World Health Day 

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The campaign with McCann Worldgroup Romania aims to fulfil needs of frontline workers fighting Covid-19

Beko Supports the Best Team in the World to Celebrate World Health Day 

Beko, the international appliance brand has initiated a ‘Health Professionals Support Movement’ for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The first step has been to donate white goods and small household appliances to hospitals across Romania, Turkey, Spain, France, Poland and Czech Republic.

The campaign was launched in various countries across the globe, accompanied by a manifesto movie, developed by McCann Worldgroup Romania and Craft Spain.

Also, to mark World Health Day (April 7th), Beko prepared a joint challenge with UNICEF, to help support the campaign further on.

They are asking people to take a picture of themselves and check in at HOME and share it on social media. HOME is a location that Beko set up to represent the fact that people are staying inside and are acting responsibly.

The FC Barcelona Foundation and Gerard Pique have agreed to join in as well, with Pique being the first person to take up the initiative.

Everybody is invited to join the challenge by posting a selfie, checking in @Home and tagging @Beko and @Unicef.

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Global Account Lead, McCann: Sebastiano Mura

International Business Director, Global Brands, McCann Worldgroup Romania: Patricia Arbanas

Global Account Director, McCann Worlgroup Romania: Alexandra Albu

CCO McCann CEE & Creative Director McCann Worldgroup Romania: Catalin Dobre

Head of Strategy, McCann Worldgroup Romania: Amanda Jones

Executive Creative Director, McCann Worldgroup Romania: Costin Bogdan

Senior Copywriter, McCann Worldgroup Romania: Olivia Spanu

Art director, McCann Worldgroup Romania: Karla Georgescu

Head of production, Craft Barcelona: Athenea Harrington 

Producer, Craft Barcelona: Bianka Medovarszky

Editor, Craft Barcelona: Alejo Maside


Arcelik CMO: Zaynep Yalim Uzun

Global Brand and Communications Director: Akin Garzanli

Beko Global Brand Manager: Nilay Gozegir Eralp

Beko Global Team Leader: Esra Deniz

Beko Global Digital Communications Specialist: Melis Erdinc

Beko Global Digital Communications Team Leader: Deniz Hamaloglu

Beko Global Digital Media Senior Specialist: Serena Siliki

McCann Worldgroup, Fri, 17 Apr 2020 17:07:45 GMT