2 months ago
Beko, the international appliance brand has initiated a ‘Health Professionals Support Movement’ for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The first step has been to donate white goods and small household appliances to hospitals across Romania, Turkey, Spain, France, Poland and Czech Republic.
The campaign was launched in various countries across the globe, accompanied by a manifesto movie, developed by McCann Worldgroup Romania and Craft Spain.
Also, to mark World Health Day (April 7th), Beko prepared a joint challenge with UNICEF, to help support the campaign further on.
They are asking people to take a picture of themselves and check in at HOME and share it on social media. HOME is a location that Beko set up to represent the fact that people are staying inside and are acting responsibly.
The FC Barcelona Foundation and Gerard Pique have agreed to join in as well, with Pique being the first person to take up the initiative.
Everybody is invited to join the challenge by posting a selfie, checking in @Home and tagging @Beko and @Unicef.
Global Account Lead, McCann: Sebastiano Mura
International Business Director, Global Brands, McCann Worldgroup Romania: Patricia Arbanas
Global Account Director, McCann Worlgroup Romania: Alexandra Albu
CCO McCann CEE & Creative Director McCann Worldgroup Romania: Catalin Dobre
Head of Strategy, McCann Worldgroup Romania: Amanda Jones
Executive Creative Director, McCann Worldgroup Romania: Costin Bogdan
Senior Copywriter, McCann Worldgroup Romania: Olivia Spanu
Art director, McCann Worldgroup Romania: Karla Georgescu
Head of production, Craft Barcelona: Athenea Harrington
Producer, Craft Barcelona: Bianka Medovarszky
Editor, Craft Barcelona: Alejo Maside
Arcelik CMO: Zaynep Yalim Uzun
Global Brand and Communications Director: Akin Garzanli
Beko Global Brand Manager: Nilay Gozegir Eralp
Beko Global Team Leader: Esra Deniz
Beko Global Digital Communications Specialist: Melis Erdinc
Beko Global Digital Communications Team Leader: Deniz Hamaloglu
Beko Global Digital Media Senior Specialist: Serena Siliki