BEING & Come4 Change Your View on Sexuality

And will you look at porn differently? This is the message of the new promotional film created by BEING for Come4, the first website to combine philanthropy and pornography.

Use the addiction of the human being in a noble purpose- that was the brilliant and provocative idea of the two founders of Come4, Marco Annoni and Riccardo Zilli, who gathered funds for the technical construction of the site via the crowd-funding platform Ulule.

More specifically, Come4 is an ethical website with sexually explicit content whose main objective is to raise funds for good causes: “porn with a heart’, to serve community projects.

To launch this site, which should work with its first videos at the end of May, Come4.org returns with the new film- “The Lover”- by BEING.

Impactful and committed to the service of a strong project, this film depicts the story of Asta Philpot, a British activist whose fight for a different view on sex was made famous by the BBC and is the origin of the film “Hasta la vista” (Come As You Are).

At a time of discussions on sexual assistance, the unexpected ending of this film, which has an atmosphere of half-fantasy, half-brothel along with highly polished photography, overturns our prejudices and questions our taboos. Never to watch porn in the same way as before.

Credits

Creative Direction: Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Julien Chiapolini
Creative Writer: Riccardo Fregoso
Agency Producer : Maxime Boiron 
Production House: Henry Czar
Producer: Jean Ozannat
Director: Jeppe Ronde
Photography Director: Sebastian Bienkov
Music: Jd023 by Ryuichi Sakamoto
Sound: TBWA / Else