Following a competitive pitch, Beiersdorf has appointed Digital Arts Network (DAN) Sydney as its new Digital agency partner for NIVEA and NIVEA MEN in Australia and New Zealand.
DAN Sydney will be responsible for digital strategy, digital communications planning, CRM and digital creative, as well as owned channel maintenance and the delivery of technical innovation. DAN will also help in the creation of business initiatives in support of the entire NIVEA and NIVEA MEN range.
Julia Braun, General Manager of Marketing from Beiersdorf, said: “We were extremely impressed with the experience of the DAN team and chose them because they demonstrated a sound strategic understanding, and a passion for both digital and our business. DAN balances analytics and creativity in quite a unique way, which will be a tremendous support for our business as we move forward. We are excited to be working with them in the creation of new and engaging digital brand experiences.”
Liz Harper, DAN General Manager said: “We are delighted to be working with NIVEA across its digital portfolio and look forward to creating best in class campaigns that drive business results.”
The NIVEA win is the latest in a series of wins for DAN including Chobani Social and a project for General Pants. DAN is a part of Whybin\TBWA Group Sydney.