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Behind The Scenes with Twentyfour Seven on Bacardi 'Conga'

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Directed by Henry Schofield for BBDO NY

Behind The Scenes with Twentyfour Seven on Bacardi 'Conga'

This new global Bacardi campaign Conga Feat. You’ directed by Henry Scholfield through Caviar for BBDO NY, is a remake of the Miami Sound Machine ‘Conga’ original, now featuring artists Leslie Grace, Meek Milland Boi-1da. A full length music video was produced alongside the 30 second commercial.

Twentyfour Seven delivered full production service support for the film across four days in Vila Franca, handling the complex locations, casting, wardrobe and art department logistics for a large cast and crew during Covid.

Mariana Mota, producer, Twentyfour Seven: “Our brief was to deliver a Caribbean vibe for the spot.We shot over four super-hot days in Portugal, creating a Caribbean style paradise beach bar, street and market setting. Our strong collaboration with the local authorities was essential to allowing us to closedown streets and areas to prep the shoot with our art department. We cast a mix of talent from Spain and Portugal to find the best dancers for the spot and of course looked after the luxury line up of international artists. It was a complex, fast moving project working with a large cast and crew, but we followed strict on-set protocols to ensure everyone’s safety”.


Katie Harris, executive producer, BBDO NY: "This Bacardi production was a huge undertaking under any circumstances, let alone in the current global environment. Twentyfour Seven did an amazing job helping us execute a very complicated and technical production, ultimately pulling off an epic shoot for the brand".


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Client

CLIENT: BACARDI

Chief Marketing Officer: John Burke

Global SVP Marketin: Ned Duggan

Global Digital And Brand Communications VP: Laila Mignoni

Global Creative Development Manager: Avril Nunez

Agency

AGENCY: BBDO NY

Chief Creative Officer: David Lubars (Worldwide)

Executive Creative Directors: Marcos Kotlhar / Danilo Boer / Alex Booker/ /Philip Sicklinger

Creative Director: Taylor Marsh / Marjorie Vardo

Head of Digital Production: James Young

Executive Producer: Katie Harris

Production Manager: Tatiana Lanier

Production

PRODUCTION CO: CAVIAR

Director: Henry Schofield

DOP: Matias Boucard

Managing Executive Producer: Sorcha Shepherd

Executive Producers: Michael Sagol / Kim Dellara

EP / Head of Production: Casey Wooden

Producer: Polly Du Plessis

Production Supervisor: Javier Alejandro

Service Production

SERVICE PRODUCTION: TWENTYFOUR SEVEN

EP: Gordon Mackinnon

Producer: Mariana Mota

Editorial: Cabin

Post: Blacksmith

Sound: Sonic Union

Genres: Choreography, Music performance, People, Storytelling, Musical

Categories: Spirits, Alcoholic Beverages

TWENTYFOUR SEVEN, Thu, 11 Feb 2021 10:58:45 GMT