Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Behind The Scenes On Amazon's 'The Show Must Go On' With Division

Creative 266 Add to collection

Prettybird and Lucky Generals bring some sparkle to Christmas whilst nodding to the events of 2020

Behind The Scenes On Amazon's 'The Show Must Go On' With Division

Division production service in Slovenia recently worked with director Melina Matsoukas at Prettybird and agency Lucky Generals on their acclaimed new Christmas spot for Amazon ‘The Show Must Go On’

The shoot was scheduled in October,over six days across numerous locations in Ljubljana, which involved complex logistics and licenses for the public areas during Covid.


Rok Bukovec, EP, Division: “Our biggest challenge on this production was finding a UK-style apartment complex and getting permissions to shoot with the hundreds of apartments and inhabitants for almost a week in the middle of a pandemic.  From the moment of client confirmation, we had three weeks to agree and set-up the choice of location and then to manage all the micro-locations within the complex, with director Melina Matsoukas arriving in Slovenia five days prior to the shoot. It was an immense effort but our team took up the challenge and delivered”.


Juliette Larthe, EP, Prettybird: “Working with Division in Slovenia was efficient and organised, we did two big jobs back to back. They worked as hard as us and that showed.They provided a sterling crew, some of the best I have ever worked with, shout out to 1st AD, Costume Designer, Art Director andLocation Manager especially and some brilliant casting assistance. The production was 1st class, superb even. Their care and attention to the project, Covid testing and awareness was very good and I have to mention the fantastic recycling at the production company.”

www.division.film 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

CLIENT: AMAZON

VP Global Creative: Simon Morris

Worldwide ECD: Jo Shoesmith

EU Integrated Marketing: Ed Smith

Snr Campaign Manager: Jennifer Finch

Agency

AGENCY: LUCKY GENERALS

Founder: Danny Brooke-Taylor

Creative Director: Lee Smith

Creative: George Allen

Head of Film: Joe Bagnall

Producer: Camilla Hempleman-Adams

Post Supervisor: Neil Cunningham

Production

PRODUCTION COMPANY: PRETTYBIRD UK

Director: Melina Matsoukas

DOP: Rina Yang

Executive Producers: Juliette Larthe / Ted Thornton

Producer: Marian Mikhail

Production Manager: Benji Landman

Production Coordinator: Jess Glaus

Ballet Dancer: Taïs Vinolo

Production Services

PRODUCTION SERVICES: DIVISION

Executive Producer: Rok Bukovec

Line Producer: Benjamin Begovic

Production Manager: Alenka Protic

Production Coordinator: Ida Uran

Post

POST: ETC

Sound

SOUND: 750MPH

Genres: Choreography, Storytelling

Categories: Online retailers, Retail and Restaurants

JW Collective, Mon, 23 Nov 2020 12:15:50 GMT