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Behind the Brief of 'Marie’s Dressing' with Taylor James

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Multi-platform campaign produced via HW&H

Behind the Brief of 'Marie’s Dressing' with Taylor James

'A Better Salad' is the multi-platform campaign presenting premium chilled ingredients with 'undeniable appetite appeal that looks as deliciously fresh as Marie’s Dressing tastes'. Taylor James used photography, film and post production to deliver the multiple print and rich media requirements, plus shot a great film of the shoot in action.

The company then produced the two day photo and film shoot for Marie’s Dressing Range, from sourcing crates and props from around the country to capturing the hero product and farm-style environment. Not forgetting the muscle-man farmer. hen integrated the photography and film with our retouched backplates, stock footage and creative post-production to deliver an authentic feel.

“We continue to hear wonderful feedback on the campaign. It’s currently running and looks beautiful – especially the print ads. I wanted you to know that our clients are very happy with how everything turned out. The behind the scenes videos were really great to see," said an account director at HW&H. 

Check more out at: http://www.taylorjames.com/project/maries/?thumb=9386

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Genres: Animation

Taylor James, Tue, 25 Mar 2014 17:20:03 GMT