Creative in association withGear Seven

Behind Every Great Olympian Is an…Estate Agent?

Advertising Agency
London, UK
The latest wave of work for Purplebricks was directed by Benjamin Green, produced by MindsEye and supported by Wavemaker

Purplebricks is launching its new wave of Team GB Sponsorship creative work after the postponement of the 2020 Olympics due to the Covid-19 global pandemic.

The campaign created by SnapLondon continues its playful take on its sponsorship of Team GB ahead of the2020 - now 2021 - Tokyo Olympics, as it drives home its ambition to be the nation's favourite estate agent.

Already the UK’s biggest estate agent, Purplebricks will continue its tradition for its irreverent and funny creative with a series of spots that examine its title as ‘The Official Estate Agent of Team GB’. 

Accepting that the last thing any elite athlete needs in their training camp is an estate agent, the campaign continues to feature Alice, who once again demonstrates her support for Team GB and the Olympic athletes during the ongoing ‘lockdown restrictions’ whilst sharing news of the options for both in-home and virtual viewings and valuations – much to the athletes’ delight.

Tim Ellerton, commercial director at Team GB says: “The Purplebricks campaign really compliments the ambition of what we need and what we strive to achieve in the run-up to the Games - and that’s for the nation to get behind the athletes. For our team to know they have home support makes such a difference. The fun that Purplebricks have created in association with our athletes will undoubtedly cement that message over the coming months.”

The latest wave of work is again directed by Benjamin Green, produced by MindsEye and supported by Wavemaker in media planning, featuring three decorated Olympic athletes:

- Bianca Walkden, Triple World Taekwondo Champion and2016 Rio Olympic Bronze Medallist

- Dan Goodfellow, Silver Medallist in 2019 Men’s World Championships 3m synchro dive and Olympic Bronze Medallist at Rio 2016

- Moe Sbihi MBE, Team GB Rower and Olympic Gold medallist from Rio 2016 in the Men's Coxless Fours and Bronze Medallist at London 2012.

The campaign, which will run until later this year demonstrates Purplebricks' continued support for Team GB, will also have a fully integrated amplification campaign and utilise digital video, PR and social channels.

Gemma Schmid, head of brand and communications at Purplebricks explains: "We know that when training for the Olympics  that an estate agent is not the usual training partner you’d expect, so with this latest iteration of our sponsorship campaign we’ve continued to embrace the incongruity. We’re still the official estate agent of Team GB, we’re still proud to support them on their extended road to Tokyo, and we’ll still keep those fires of support burning along the way.”

Jon Boardman, CEO at Snap LDN comments: “Purplebricks recognises the incongruity between Olympic athlete and an estate agent. They have also seen the dearth of work that has been produced during the global pandemic, and been brave enough to let us demonstrate our 'togetherness' and that 'we’re here' in a humorous way with the athletes. After all, we all need a lift right now.”

Purplebricks is the official estate agent ofTeam GB and is supporting the national squad through to the end of 2021. It will be getting the nation behind the athletes in the build-up to next summer’s Olympic Games in Tokyo and has already turned its usual ‘sold’ sale boards to special gold versions, featuring the Team GB logo. With Purplebricks selling three-times more homes than the second placed agent, a touch of gold has been appearing all over Britain’s streets since the summer of 2019.