To launch the first all-new Nissan Patrol in 15 years, Whybin\TBWA Group Melbourne and Nissan Australia set out to create a 4x4 track to match the powerful and refined nature of the all-new Nissan Patrol.

 

In a world first, the track design was modelled on a soundwave from a classical musical composition. This sound wave belonged to none other than Beethoven’s Ninth.

 

 

The track, created by internationally renowned track builder, Renato Loberto, was conquered by one of Australia’s most experienced 4x4 experts, Pat Callinan. Whybin\TBWA’s ‘Patrol vs. Beethoven’ campaign sets out to not only show off the refined nature of the all-new Patrol, while also demonstrating that this luxurious all-new model remains one of the most powerful, capable and technologically advanced off-roaders on the planet.

 

The campaign went live Saturday January 12, with targeted banner advertising including a YouTube masthead.

  

Credits

 

Whybin\TBWA:

Executive Creative Director – Paul Reardon

Digital Creative Director – Damian Royce

Copywriter – Jarrod Lowe

Art Director – Mark Jones

Agency Producer – Margot Ger

Group Account Director – Mike Napolitano

Account Director – Matt Chiodo

Digital Account Director – Paul Arena

Production Company:

Film Company – Infinity2

Film Director – Dan Reisinger

Film Producer – Ainslee Wood

Post Production – The Predators / life in digital

Sound – Nylon / Front of House

Sound Design – Simon Lister / Phil Kenihan

Nissan Australia:

Executive General Manager Marketing – Peter Clissold

General Manager Marketing – Cameron Cooper

Cross Car Line Brand Manager – David Montgomery

Digital and Community Manager – Heath Walker

Marketing Communication Specialist – Nancy Del Monaco

Community Coordinator – Simon Oboler