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Beer Brand Grimbergen's Dream Like Spot Transports You to a World of Flavours

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Director Martin Aamund teams with with Papaya Films to blend live action and VFX for the film

Beer Brand Grimbergen's Dream Like Spot Transports You to a World of Flavours

Movie making maestro Martin Aamund once again teams up with Papaya Films for the latest commercial for beer brand Grimbergen. In typically flawless fashion Martin’s aesthetic and direction creates a story that sends the audience and the main protagonist on a tranquil journey through different worlds. The story starts off simple: a man in a bar orders a pint of Grimbergen and after smelling the aromas he is then transported into another world, a world of discovery and flavours. 

The commercial expertly blends live action with stunning VFX work that help to create a surreal dream-like quality to the narrative, like stepping into a beautiful work of art. From beautiful golden landscapes to digitally created wild animals we witness a variety of otherworldly imagery that somehow still feels familiar and calming. Then we are greeted with a great Phoenix covered in flames referencing the ionic brand image of Grimbergen 'The Beer of The Phoenix' that carries our character back to the bar, now a changed man his life will never be the same. 

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Client: Carlsberg

Agency: Nco / Fold 7

Creative Director: John Yorke

Agency Producer: Michelle Hickey

Production Company: Papaya Films London

Director: Martin Aamund

Executive Producer: Wojtek Skiba

Producer: Rupert Greaves

Production Manager: Maciek Szrek

Production team: Kuba Wellman, Paulina Moskwa

DP: Marcel Zyskind

Production Designer: Tomasz Kulesza

Costume Designer: Sara Milczarek

1 st AD: Bartosz Jarzębski

Beer stylist: Joanna Sikora

Stunt Coordinator: Tomasz Lewandowski

FX: Tomasz Bykowski

Make up: Ewa Drobiec

Hair Stylist: Piotr Wasiński

Editor: Brendan Jenkins

Post Production: UPP

Post Supervisor: Jan Malir

Colorist: Ondrej Stibingr

Post Producer: Kristyna Radkova

Audio Production: King Lear

Music: David Morris & Michael Biggs

Genres: People, Storytelling

Categories: Beers, Alcoholic Beverages

Papaya Films, Thu, 31 Mar 2022 12:03:35 GMT