Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Bedrooms of Young Road Traffic Victims Listed on in Powerful Campaign


Parents of Road Victims and Happiness Brussels launch poignant campaign

Bedrooms of Young Road Traffic Victims Listed on in Powerful Campaign

During the end of the year holiday season, many Belgians are driving to their holiday destination. To raise awareness among these drivers to be careful on the road and to reduce speed in the sometimes-difficult winter conditions, the association Parents of Road Victims (OVK-PEVR) placed several rooms of children who fell victim to road accidents symbolically on

Naturally, these rooms are not for rent. And there's a good reason why... 

Philippe Fass, creative director at Happiness Brussels, comments: "When parents lose a child in a road accident, they often leave their bedroom the way it was the day their child left for the last time. It is one of the most tangible memories parents can have. The unchanged nature of the room means they can still feel the presence of their child. Now that many people will be travelling on holiday, we are putting some of these rooms on as a symbolic act to make the link between travelling, booking rooms and driving carefully." 

The poignant awareness campaign consists of a documentary in which the parents talk about the room of their deceased child, a website and of course the rooms themselves on The campaign is also being supported and spread via family and travel influencers. 

The campaign was conceived and created by Belgian creative consultancy agency Happiness, an FCB affiliate.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Health, Corporate, Social and PSAs

Happiness, Mon, 10 Jan 2022 11:14:57 GMT