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Beckham, Pharrell & More Collaborate to Re-launch the Adidas Superstar

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New York based agency Johannes Leonardo creates entirety of star-studded campaign

Beckham, Pharrell & More Collaborate to Re-launch the Adidas Superstar

Adidas Originals has released a provocative new campaign for the re-launch of the brand’s most iconic shoe: the Superstar.

Johannes Leonardo created the entire campaign which launched with a 90 second film featuring Pharrell Williams, Rita Ora, David Beckham and Damian Lillard. The agency picked up global creative duties for adidas Originals in mid-2014 from Sid Lee.

The film, shot in black and white, questions the current notion of “superstardom” with each celebrity suggesting that a fame-obsessed world is not what defines a real superstar.

The launch film will be accompanied by six shorter films, including a 30-second film to launch Pharrell’s upcoming Supercolor line. Takeovers in Times Square and Madison Square Garden, in addition to digital and social media efforts, will support the campaign. 

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Client

Advertiser: Adidas

Creative Agency

Creative Agency: Johannes Leonardo

Genres: People, Scenic, Dialogue

Categories: Shoes, Clothing and Fashion

Johannes Leonardo, Mon, 12 Jan 2015 09:09:49 GMT