Beauty@Gotham, McCann Worldgroup’s global creative agency dedicated to the lifestyle category, today announced the appointment of Hans Dorsinville as chief creative officer. He joins the agency with more than 25 years of experience, bringing a track record of creative excellence and meaningful work in inclusivity and empowerment to the team.
“As leaders in beauty, we’ve been at the forefront of delivering meaningful work for Maybelline for the past 20 years,” said Laurie Donlon, CEO of Beauty@Gotham. “Bringing on Hans on means strengthening our creative capabilities and continuing drive growth across our global team.”
Prior to joining Beauty@Gotham, Hans was the chief creative officer of Select World. There, he lead the creative division for North America through a creative refresh to position the agency as leaders in helping brands define their unique identity and navigate today’s culture. His last project at Select World was a collaboration with Tracee Ellis Ross for the creation of the digital campaign launch for her natural hair care line, Pattern. Before that, Hans was at Laird + Partners, where he was partner and served as EVP and senior group creative director since the agency’s inception in 2002. Hans was instrumental in creating bold and transformative work for numerous luxury and mass consumer brands in fashion and beauty, such as Donna Karan/DKNY, Coty and Bottega Veneta.
“We have had brilliant creative leadership at Gotham in the past and Hans is the absolute perfect person to lead us today. His creative skills are top shelf, but more importantly, he is a great guy and fantastic developer of talent. That goes a long way here at McCann Worldgroup,” said Rob Reilly, global creative chairman, McCann Worldgroup
His work on body-positivity with the ‘I’m no angel’ campaign for Lane Bryant led to him being named as one of Adweek’s creative 100 and put him on the list of the magazine’s 18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture. This work also landed him an important role in the documentary straight/curve, a film about the damage caused by the lack of representation of plus size women in the media.
Hans has also received multiple recognitions from Cannes Lions, the Effies, and Clios. He is the founder of CCD (Creative Coalition for Diversity
), an initiative that increases the visibility of diverse creative professionals.