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Beauty Pie Gets Straight to the Point in Witty New Spot

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Sticker Studio's Rosie Gaunt Mathieson directs the campaign

Beauty Pie Gets Straight to the Point in Witty New Spot

Rosie Gaunt-Mathieson’s latest commercial produced by Sticker Studios is for online cosmetic brand, Beauty Pie is a charmingly witty number that gets straight to the point, ‘luxury beauty without the luxury price tags’. In typical fashion, Rosie’s eye for shooting dialogue shines through with a subtle approach that compliments the sharp cheeky script and performance. 

Rosie had this to say: “Beauty Pie is a brilliantly playful and tongue in cheek brand, and I had a blast making these. Working with the team at Sticker, Beauty Pie and the Queen that is Marcia Kilgore, we developed material with some top female comedy writers (Sam Martin, Laura Sleep, Anna Magliano and Jess Fostekew) around all the bullshit involved in being a woman today. We wanted to make a beauty ad that doesn’t patronise and feels attainable yet aspirational; Their products are for women who don’t want to spend loads on looking after themselves and are largely knackered by modern life. I felt seen. 

I opted to start the ad with our hero on a time out, chilling on the bog to get away from it all. It’s deliberately disorientating so you get sucked into her mood whilst it’s also beautifully abstract. As she stands the camera arcs, pulls back and tracks with a follow light, revealing her messy bathroom to become the mirror’s point of view in the end. The lighting for the end goes full beauty, to showcase our stunning cast and their comedic performances. We went for a one take approach and I’m thrilled we managed to make it work (it took some rehearsing!). Our DOP Marcus Domleo did a beautiful job and really understood the balance we were after between beauty, comedy and putting a window on their world’s. 

"I’m performer and script lead as a director and always encourage performers to put their stamp on things - this was a dream cast. We really workshopped the script to get little injections of personality and ad libs in there, whilst honing the comedy timing, camera blocking and the traits and flavours that give the ads a UK and US distinction in terms of characterisation.”

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Executive Producer: Harleymoon Kemp

Executive Producer: Luke Brookner

Director: Rosie Gaunt-Mathieson

Producer: Ben Drayton

Production: Viviana Cerquera

Production Coordinator: Yazzmin Anderson - Moore

Runner: Michael Beaugh

1st AD: Rich Newman

Floor runner: Roisin Conneely

DoP: Marcus Domleo

1st AC: Justin McGillivray

2nd AC: Teresa Adamson

Camera Trainee: Josie Cronk

Grip: Pete Nash

Steadicam Operator: Svetlana Canelas

Video Playback Operator: Nick Forrester

DIT: Deloris Collins

Gaffer: Saul Harris

Spark: Paul Molloy

Spark: Ryan Delahunty

Spark: Tomas Canelas

Sound Recordist: Rowena Coleman

Hair Stylist: Sven Bayerbach

Makeup Artist: Celia Burton

Makeup Assistant: Emily Engleman

Manicurist: Karen Louise

Stylist: Lucy Williams

Wardrobe Assistant: Molly Skelton

Production Designer: Chloe Brady

Props Master: Tristan Carlisle Kitz

Construction Manager: James Simmons

Construction Assistant: Lee Seton

Construction Assistant: Nick O’Brien

Stills Photographer: Katherine Boyle

Photography Assistant: Cam Smith

Medic: Gary Sanderson

Catering: Lulu’z

Camera / Grip: Shoot Blue

Lighting: Prolight

Genres: Dialogue, Comedy, People

Categories: Skin care, Beauty & Health

Sticker Studios, Tue, 10 May 2022 14:29:39 GMT