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Beauty is 'Here. Now.' in Director Christopher Anderson’s Campaign for Hermès Beauty

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Anderson teamed with production company Birth LX_ on campaign featuring photographer Nick Yang

Beauty is 'Here. Now.' in Director Christopher Anderson’s Campaign for Hermès Beauty

Award-winning director Christopher Anderson’s latest campaign Beauty. Here. Now. for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang. 

The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.

Anderson, with his production company Birth LX_, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.

Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting which features models Chu Wong, Cai Guannan and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge 

The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang.  Both campaigns are for the Chinese market exclusively. 

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CREDITS

Production: BIRTH PRODUCTION

Director: Christopher Anderson

Photographer: Nick Yang

Executive Producers & Partners: Yohan Ungar, Hugo Legrand-Nathan

Line Producer: Erwan Collas

Junior Producer: Alice Gariépy

SERVICE PRODUCTION: PIG

Producer: Nick Dodet

POST-PRODUCTION : FIRM

Colorist : Emiliano Serantoni

Editor : Morgan Mirza

DOP : Liang Zi

MUA : Christelle Coquet

Stylist : Elodie David

Glam team producer : Oolong

Models : Chu Wong, Cai Guannan, Liu Huan

Client: HERMES

Clients : Charlotte DAVID, Jacqueline LENARD

PUBLICIS ET NOUS

Creative Director: Fabien Mouillard

Creative: Maud Lepetit

Creative: Klervia Gabaud

TV Producer: Hélène Gasparini

Art Buyer: Marie Granelli

Agency Account Director: Cindy Bonneville

Genres: Fashion & Beauty

Categories: Makeup, Beauty & Health

Birth UK, Fri, 16 Jul 2021 11:13:00 GMT