Fri, 16 Jul 2021 11:13:00 GMT
Award-winning director Christopher Anderson’s latest campaign Beauty. Here. Now. for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang.
The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.
Anderson, with his production company Birth LX_, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.
Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting which features models Chu Wong, Cai Guannan and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge
The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang. Both campaigns are for the Chinese market exclusively.
Genres: Fashion & Beauty
Categories: Beauty & Health, MakeupBirth UK, Fri, 16 Jul 2021 11:13:00 GMT