Fri, 16 Jul 2021 11:13:00 GMT
Award-winning director Christopher Anderson’s latest campaign Beauty. Here. Now. for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang.
The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.
Anderson, with his production company Birth LX_, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.
Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting which features models Chu Wong, Cai Guannan and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge
The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang. Both campaigns are for the Chinese market exclusively.
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Production: BIRTH PRODUCTION
Director: Christopher Anderson
Photographer: Nick Yang
Executive Producers & Partners: Yohan Ungar, Hugo Legrand-Nathan
Line Producer: Erwan Collas
Junior Producer: Alice Gariépy
SERVICE PRODUCTION: PIG
Producer: Nick Dodet
POST-PRODUCTION : FIRM
Colorist : Emiliano Serantoni
Editor : Morgan Mirza
DOP : Liang Zi
MUA : Christelle Coquet
Stylist : Elodie David
Glam team producer : Oolong
Models : Chu Wong, Cai Guannan, Liu Huan
Clients : Charlotte DAVID, Jacqueline LENARD
Creative Director: Fabien Mouillard
Creative: Maud Lepetit
Creative: Klervia Gabaud
TV Producer: Hélène Gasparini
Art Buyer: Marie Granelli
Agency Account Director: Cindy Bonneville
Genres: Fashion & Beauty
Categories: Makeup, Beauty & HealthBirth UK, Fri, 16 Jul 2021 11:13:00 GMT