Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Beautiful Viking Cruises Ident Is Made For the Late Nighters

Creative 398 Add to collection

Loco teams with Atomic for serene UKTV network spots

Beautiful Viking Cruises Ident Is Made For the Late Nighters
Loco’s creative team worked hand-in-hand with Atomic to produce two series of sponsorship idents for Viking Cruises. The first 30 spots appeared on five UKTV network stations, and the second series of 14 were broadcast on ITV3. Loco helped the agency as they developed a new look for the brand, which dispenses with the usual depictions of the Viking Cruise ships and instead features beautiful scenes of locations that guests can visit.

As there would be no voiceover for the sponsorships, they relied instead on a clear musical soundtrack that would speak for the brand. Loco’s Creative Director, Danny Coster selected SNK Studios as the 
partner in creating a bespoke musical composition for the audio mnemonic. Subtle sound design elements were also added to bring the pictures to life.

Loco colourist, Kenny Gibb applied his talents to ensure the location footage from various sources looked as stunning as it would in real life. Online editors Lee Bamsey, Aidan Taub and Jon Davey provided VFX fixes and cleanup, applied supers and branding for the numerous channels, and they made sure that all the technical specifications were met for delivery to the stations via IMD.
video
Viking Cruises Sponsorship Ident - For the Late Nighters
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Audio Post Production: SNK Studios

Offline

Edit Company: Loco

Online Editor: Lee Bamsey, Aidan Taub & Jon Davey

Producer: Saša McCartney

Post Production / VFX

Colourist: Kenny Gibb

Creative Director: Danny Coster

Post Production Company: Loco

Visual Effects: Lee Bamsey, Aidan Taub & Jon Davey

Client

Advertiser: Viking Cruises

Creative Agency

Creative Agency: Atomic

Genres: Music & Sound Design, Idents

Categories: Travel, Holiday

LEAP, Tue, 02 Jun 2015 09:16:02 GMT