Fri, 15 Dec 2017 17:17:21 GMT
Fundación Secretariado Gitano (Gypsy Secretariat Foundation) has launched a new campaign raising awareness about the inequalities and discrimination the Roma community still experiences in education, employment, housing or health.
To this end, FSG teamed up with DDB Spain to launch the first-ever video that starts with a negative number of views, #PartirDeCero, featuring the voice of famous Spanish actor Antonio Resines. The emotive animated short film tells the story of Samara, a Roma girl who travels a road full of obstacles to get to Zero city, the city of equality which is a metaphor for the difficulties that thousands of young Roma face in their daily lives. The short film also has a story version written by the journalist and writer Máxim Huertas.
The challenge launched by the FSG seeks to overcome the 750,000 negative number of views the video starts out with (which represent the estimated number of Roma people living in Spain) and reach zero views before December 20th, the International Human Solidarity Day.
Additionally, the foundation seeks the support of citizens, institutions, companies, organisations, schools and more to start a movement in favour of equality with a view to building a society in which nobody starts at a disadvantage. To this end, FSG has published a Decalogue for a Zero City, a manifesto that everyone can join in on the website of the campaign.view more - Creative
Music Production: Sound Garden
Voice-over: Antonio Resines
Editor: José Sueiro
Director: Carlos Salgado
Producer: Jaime de los Santos, Lucía Olano
Production Company: User T38
Art Director: Fernando Morate
Copywriter: Arturo Dorado
Creative Agency: DDB Spain
Digital Creative: Israel Ortiz
Digital Director: Carlos Guerrero
Executive Creative Director: Jaime Chávarri
General Creative Director: Jose Mª Roca de Viñals
Junior Art Director: Juan Diego González
Junior Copywriter: Alberto Tejera
Producer: Beatriz Mancha
Categories: Associations, Corporate, Social and PSAsDDB EMEA, Fri, 15 Dec 2017 17:17:21 GMT