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Beautiful Animated Film Reveals Hardships of the Roma People in Spain

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FSG teamed up with DDB Spain to launch #PartirDeCero campaign

Beautiful Animated Film Reveals Hardships of the Roma People in Spain

Fundación Secretariado Gitano (Gypsy Secretariat Foundation) has launched a new campaign raising awareness about the inequalities and discrimination the Roma community still experiences in education, employment, housing or health.

To this end, FSG teamed up with DDB Spain to launch the first-ever video that starts with a negative number of views, #PartirDeCero, featuring the voice of famous Spanish actor Antonio Resines. The emotive animated short film tells the story of Samara, a Roma girl who travels a road full of obstacles to get to Zero city, the city of equality which is a metaphor for the difficulties that thousands of young Roma face in their daily lives. The short film also has a story version written by the journalist and writer Máxim Huertas. 

The challenge launched by the FSG seeks to overcome the 750,000 negative number of views the video starts out with (which represent the estimated number of Roma people living in Spain) and reach zero views before December 20th, the International Human Solidarity Day.

Additionally, the foundation seeks the support of citizens, institutions, companies, organisations, schools and more to start a movement in favour of equality with a view to building a society in which nobody starts at a disadvantage. To this end, FSG has published a Decalogue for a Zero City, a manifesto that everyone can join in on the website of the campaign.  

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Music

Music Production: Sound Garden

Voice-over: Antonio Resines

Offline

Editor: José Sueiro

Production Company

Director: Carlos Salgado

Producer: Jaime de los Santos, Lucía Olano

Production Company: User T38

Creative Agency

Art Director: Fernando Morate

Copywriter: Arturo Dorado

Creative Agency: DDB Spain

Digital Creative: Israel Ortiz

Digital Director: Carlos Guerrero

Executive Creative Director: Jaime Chávarri

General Creative Director: Jose Mª Roca de Viñals

Junior Art Director: Juan Diego González

Junior Copywriter: Alberto Tejera

Producer: Beatriz Mancha

Genres: Animation

Categories: Associations, Corporate, Social and PSAs

DDB EMEA, Fri, 15 Dec 2017 17:17:21 GMT