Creative agency VCCP and Dark Energy’s John Turner have released a new campaign from pharmaceutical brand, Teva.

Turner directed two films from the campaign ‘Acts of Love’, that show the extraordinary lengths that carers go to every day for their loved ones.

In ‘Hairspray’ we see an elderly gentlemen entering a hair academy, where over a period of time he learns how to become a stylist. We question why he’s even there as he looks like a fish out of water. As the film continues, we realise that he has, in fact been training to style his ill wife’s hair; lifting her spirits with his caring efforts. The film is complimented by a highly emotive musical score.

The second film, ‘Best Foot Forward’ sees a young lady passionately learning to dance. We see the effort she goes to and assume that it’s for a competition, show or maybe even her wedding. We follow her through a hospital corridor to visit her ill father. She had never learned to dance until she thought it would make her dad smile.

The highly emotive films remind us of the selfless, and loving efforts that carers make on a daily basis.

Turner comments, ‘Applying my love of film and performance to a campaign that highlights such an often unseen and forgotten part of society was a great honour. The feats that every day carers go to, to support their loved ones is incredibly moving and inspiring.’