Digital Uncut, the digital agency for start-ups, has been appointed by British fashion brand Beaufort & Blake as lead performance marketing agency after a competitive pitch led internally.
Digital Uncut are tasked with creating and delivering the strategy to ensure Google Ads becomes a viable marketing channel, increasing return-on-investment from Facebook and improving SEO for the six-year old brand.
“We're really excited to work with Beaufort & Blake,” said Sam Martin-Ross, managing director of Digital Uncut. “We know the founders as we completed a project testing Google Ads for them early in their journey. Their growth since then has been hugely impressive. It’s gratifying that they’ve once again turned to us to help deliver this next crucial phase of development.”
“We started Beaufort & Blake straight out of university by selling 50 shirts from the back of an old Land Rover, so we know a thing or two about being a start-up,” said Sam Pullin, founder and director at Beaufort & Blake. “The company - and range - has grown exponentially since then, but we keep that mentality alive in all we do. Digital Uncut, an agency created for challenger brands, was a natural choice for our digital marketing. We know they’ll both help build brand awareness and ensure new customers find us.”
The appointment of Digital Uncut is effective immediately. Performance marketing was previously handled in-house.