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Beats by Dre's Experiential Campaign Sheds Light on Racism in Football

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Uncommon developed the creative concept for the campaign

Beats by Dre's Experiential Campaign Sheds Light on Racism in Football
Beats by Dre and Uncommon shed some light on the issue of racism in football in the aftermath of foul behaviour from Millwall fans with its latest experiential campaign.

With members of the public now allowed to return to football stadiums, the campaign saw anti-racism messages projected onto football stadiums including Emirates (Arsenal), Anfield (Liverpool), Stamford Bridge (Chelsea) and Tottenham Hotspur Stadium (Spurs). Face masks featuring the words 'Bring back fans, not racists' were also handed out before each match along with staff around the grounds wearing them. 

Beats by Dre have also worked on previous campaigns this year celebrating black lives and resilience.


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Client/creative development: Beats by Dre UK

Creative concept: Uncommon

Strategy, media planning and buying: Jump

Digital planning and buying: PMG

Creative production: Hogarth Worldwide

Out-of-home planning and buying: Talon UK

Categories: Events, Sports and Leisure

Uncommon, Tue, 08 Dec 2020 15:44:22 GMT