Beats by Dre's Experiential Campaign Sheds Light on Racism in Football
Uncommon developed the creative concept for the campaign
Beats by Dre and Uncommon shed some light on the issue of racism in football in the aftermath of foul behaviour from Millwall fans with its latest experiential campaign.
With members of the public now allowed to return to football stadiums, the campaign saw anti-racism messages projected onto football stadiums including Emirates (Arsenal), Anfield (Liverpool), Stamford Bridge (Chelsea) and Tottenham Hotspur Stadium (Spurs). Face masks featuring the words 'Bring back fans, not racists' were also handed out before each match along with staff around the grounds wearing them.
Beats by Dre have also worked on previous campaigns this year celebrating black lives and resilience.
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Client/creative development: Beats by Dre UK
Creative concept: Uncommon
Strategy, media planning and buying: Jump
Digital planning and buying: PMG
Creative production: Hogarth Worldwide
Out-of-home planning and buying: Talon UK
Categories: Events, Sports and LeisureUncommon, Tue, 08 Dec 2020 15:44:22 GMT