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Beats by Dre & R/GA Warm Up for the World Cup



Nick Minaj, Thierry Henry, Neymar and more star in The Game Before The Game

Beats by Dre & R/GA Warm Up for the World Cup

There is a game that starts before the kick-off, before the tip-off, before the face off; a mental game. It awaits every top athlete in the dressing room. It is a game of conquering doubt and embracing the pressure. It is during this game that they find their true strength, the power to win. They find it in prayer, in ritual, and in music. It’s a game that few people have ever seen…until now. 

The Game Before The Game spotlights the pre-game rituals of footballers, celebrities and fans as they prepare to be victorious in the game to come; Neymar Jr. calls his father for words of strength, wisdom and confidence, Cesc Fabregas kisses the ring his girlfriend gave him four times exactly and Luis Suarez kisses the tattoo of his son and daughter's names on his wrist for love and good luck. The campaign also celebrates pre-game rituals from fans around the world.

The Game Before The Game stars some of the greatest, most beloved footballers in the world including Neymar Jr., Mario Goetze, Daniel Sturridge, Cesc Fabregas, Luis Suarez, Chicharito and Robin Van Persie among others with cameos by LeBron James, Serena Williams, Nicki Minaj, Rio Ferdinand, Thierry Henry and Stuart Scott.

Beats will roll out several short form versions of this campaign with a series of television commercials in more than 9 countries and 5 different languages- each version highlighting the athletes and rituals that are authentic to the country in which it airs. The full-length version of the campaign will premiere in its entirety online beginning June 5th.



A Film By: Beats Electronics

In Association With: R/GA and Sword Fight

Directed By: Nabil Elderkin

Starring: Neymar Da Silva Santos, Jr. 


Bacaray Sagna

Bastian Schweinsteiger

Blaise Matudi

Cesc Fabregas

Daniel Sturridge


Joy Latimore

Luis Suarez

Mario Goetze

Robin Van Persie


Special Appearances By:

Lebron James

Lil Wayne

Nicki Minaj

Rafaella Beckran

Rio Ferdinand

Serena Williams

Sydney Leroux

Stuart Scott

Thierry Henry

Neymar Da Silva Sr.


Original Music: “Jungle" by Jamie N Commons The X Ambassadors


Client: Beats Electronics

Agency: R/GA

Production Company: The Sword Fight

Director: Nabil Elderkin

Starring: Neymar Da Silva Santos, Jr.

Featuring: Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Cesc Fabrigas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suarez, Mario Gotze, Robin Van Persie

Special Appearances: Lebron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, Thierry Henry, Neymar Da Silva Sr.

Original Music: "Jungle" by Jamie N Commons & The X Ambassadors

​Editorial: Rock Paper Scissors

Creative Director: Angus Wall

Lead Editor: Damion Clayton

Editor: Austyn Daines

Assistant Editors: Eric Alexander-Hughes, Ryan Seegers

Executive Producer: Carol Lynn Weaver

Producer: Lauren Wilson

view more - Creative
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Genres: Scenic, People

Categories: Sports and Leisure, Music, Thu, 05 Jun 2014 17:03:09 GMT