4 years ago
Airbnb has become the go-to place for staying in unique and magical listings. In its latest campaign, “Love This?”, Airbnb encourages people to book travel based on their passions as much as destinations. The campaign starts from the things that people love in pop culture and matches them with unique Airbnb listings like Treehouses and Private islands. The creative concept "Love This? Live There." - if you’re passionate about something why not go and live there?
At the heart of the campaign are two different WOW partnerships, the upcoming iconic Disney Film 'The Jungle Book' and Bear Grylls, the star of “Man vs Wild.” In two 30-second spots, Airbnb aims to celebrate unique listings and bring them to life in highly engaging digital spots, featuring moments with Mowgli from Disney’s “Jungle Book” and Bear Grylls from “Man vs. Wild.” To help consumers experience these worlds, Airbnb will be offering special discounts on all treehouses and private island listings.
Rounding out the campaign will be exciting seasonal content, showing how Airbnb has thousands of homes to help people live out their passions be that surfing, skiing or just kicking back on the beach. The spots will be featured across the US and internationally (UK, FR, DE, AU, and KR) with media buys in digital and cinema. See details below. There will also be social media buys on Facebook and Twitter. Airbnb worked with TBWA/Chiat/Day from the agency side among many others to bring the brand and its community to life.
Jonathan Mildenhall says: "The diversity of homes on the Airbnb platform is unrivaled. In this campaign, we put the spotlight on some of the more unusual accommodations like treehouses, islands, ski chalets and beachside homes that travelers really love. Our partnership with Disney captivates the deep connection between both brands. This flagship film marks the perfect beginning of an exciting partnership. There is no better way to live the epic adventure in The Jungle Book than a magical treehouse experience on Airbnb. This film leans directly into this creative insight "
Creative Agency: TBWA\Chiat\Day
Categories: Travel, TourismAirbnb, 4 years ago