Agency to create unique direct-to-consumer design system for Beam Suntory’s full portfolio of brands
R/GA London is delighted to announce that following a competitive pitch, it has been appointed as a digital innovation partner for Beam Suntory, one of the world leaders in premium spirits. As part of this new partnership R/GA London will create a next generation and best-in-class design system to be implemented across Beam Suntory’s portfolio of digital platforms and product websites - ranging from premium and iconic brands such as Bowmore, Beam and Cruzan.
R/GA and Beam Suntory have a long rich history in partnering together, with R/GA’s New York and Tokyo teams having worked on everything from new product launches and social campaigns to new brand strategy and product development over the past four years. This new partnership between R/GA London is Beam Suntory’s most ambitious digital project to-date, with the potential to encompass over 15 brands on a global scale. R/GA London has been tasked with delivering a mobile first platform, built on a flexible framework, which will enable brand expression whilst delivering efficiency, conversion and commercial growth. The new design system will also create a human centric connected journey for people that is truly representative of Beam Suntory’s iconic and premium range of brands.
“We’re delighted to have been chosen as the digital innovation partner for this highly systematic and strategic reimagining of Beam Suntory’s brand portfolio.” said Rebecca Bezzina, SVP managing director, R/GA London. “It’s a fantastic opportunity to create a lasting, flexible digital platform for a global client, while showcasing how R/GA can humanise technology for their consumers. We can’t wait to get started”
The first roll out of the work is scheduled later in 2021.