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Be More Like Mo in OPPO Smartphone's Fastpaced Spot

Creative 77 Add to collection

Luc Reso Janin directed the VCCP campaign following football superstar Mo Salah experiencing the Reno4 5G Pro

Be More Like Mo in OPPO Smartphone's Fastpaced Spot

Director Luc Reso Janin teamed up with VCCP who enlisted football superstar Mo Salah as the face of OPPO’s flashy new commercial promoting the Reno4 5g Pro smartphone. The new TVC is a fast paced, visual neon delight with the slogan ‘More like Mo’, showcasing the brand’s speed and connection to the modern day, digital world. 

Luc Reso Janin had this to say about working on the campaign: “My goal for this project was to layer a striking visual approach with moments of authentic immediacy with Mo Salah. We wanted the performance to feel genuine and real, but within a world of screens and lights that isn’t real at all. I wanted the film to be a vibrant festival of colours, creating striking contrasts and juxtapositions that give the film a slick contemporary feel.” 



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Client 

Client: OPPO

Agency 

Agency: VCCP 

Creative Director: Veryan Prigg, Kieran Knight 

Agency Producer: Greta Wynn Davies

Production  

Production Company: VCCP Kin 

Producer: Swifty Hanrahan 

Director: Luc Reso Janin 

Dop: Dan Holland 

Production Designer: Max Meronti 

Editing

Editor: Jack Singer @ Stitch 

AFX Designer (screen content design): Stuart Fortune 

Post: UNIT Studios 

Executive Producer: Darryl Bolton 

Producer: Semley Wilkinson 

2D: Leire Sanz 

3D: Richard Nelson 

Design: Ella Marie 

Colour: Nick Dalby

Lemonade Reps, Wed, 10 Feb 2021 17:39:07 GMT