FCB Canada’s latest campaign for Fountain Tire introduces 'We’re on this Road Together' as their new tagline and brand positioning. To illustrate what this means to consumers, the first commercial called 'Better Than Jenny' shows how the support we get from our closest friends isn’t useful if you’re having a problem with your car.

'Better Than Jenny' was directed by Ric Cantor out of Radke Films. This is the first of two ads that will run in support of this campaign.