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Be 'Better Than Jenny' with Fountain Tire's Comedic New Campaign

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FCB Canada teams with Ric Cantor of Radke Films to launch 'We’re on this Road Together'

Be 'Better Than Jenny' with Fountain Tire's Comedic New Campaign

FCB Canada’s latest campaign for Fountain Tire introduces 'We’re on this Road Together' as their new tagline and brand positioning. To illustrate what this means to consumers, the first commercial called 'Better Than Jenny' shows how the support we get from our closest friends isn’t useful if you’re having a problem with your car.

'Better Than Jenny' was directed by Ric Cantor out of Radke Films. This is the first of two ads that will run in support of this campaign.

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Production Company

Production Company: Radke Films

Executive Producer: Scott Mackenzie

Director: Ric Cantor

DOP: Adam Richards

Producer: Jeff Darragh

Digital Production Company

Colourist: Clinton Homuth @ Alter Ego


Sound Director: Tom Eymundson

Engineer: Keith Ohman

Music Production: Pirate Toronto


Edit Company: School Editing

Editor: Jon Devries

Creative Agency

Creative Agency: FCB Canada

Producer: Christine Michalejko

Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts

Group Account Directors: John Pace

Group Creative Director: Noel Fenn, Matt Antonello

Managing Director: Chris Perron

Account Executive: Rameez Al Aghbar

Chief Strategy Officer: Shelley Brown

Director of Integrated Production: Stef Fabich


Advertiser: Fountain Tire

Marketing Manager: Kristi Dubeau

Director of Marketing: James Bliss

Genres: Comedy

Categories: Services, Automotive

FCB US, Mon, 19 Mar 2018 16:35:59 GMT