Be Amazed by the Visual Trickery in This Spot for Chinese Automaker Roewe

Darling Films director Andre Maat has injected a bit of visual trickery in this new film for Chinese automaker Roewe. 

The film is centred around a moving vehicle, meaning that most of the shots were taken on outdoor locations, leaving a very tight time slot for every scene, right up until the position of shadows would give away the illusions completely.

Andre Maat explains: “The shots with illusions are one-takes and require careful choreography regarding positions and timings. To make the scenes a bit more challenging, we shot with five year old twins, which didn’t really help my ability to tell them apart!

“I’ve worked with optical illusions on several ads now, and I realise that it’s not so much about the illusion itself, but mostly about the reveal. The magical moment is when the camera starts to move and you realise that your eyes have been tricked. Then your mind starts to understand the set-up and design making that moment part of the story itself.”