Corona announces its latest work from integrated agency, BD Network who have created a campaign to deliver on-trade partnerships and activations together with a series of festival experiences.
The campaign started with the announcement of partnerships with key on-trade outlets to create Corona Spiritual Homes, creating the perfect environment to enjoy Corona. Targeting key venues around the UK, Corona’s Spiritual Homes campaign delivers the ultimate sunset experience with specially designed on-trade bar interiors, specially commissioned soundtracks and Corona-based cocktails.
To add further engagement, the Sunset Sessions - a series of DJ led events - will visit each outlet and bring the perfect sunset experience to consumers.
The Corona SunSets Stage will feature at a number of UK festivals, including London’s LoveBox and Boardmasters (7-9th August) in Cornwall with a smaller experience at the legendary BoomTown Festival over the next few months.
The Corona Sunset Stage at LoveBox at Victoria Park on 17th - 18th July saw huge crowds experiencing the Sound of the Beach with sets from Greg Wilson, Giles Peterson, Jazzy B and Horse Meat Disco. The daytime party got into full swing for and ended with a full light show to celebrate the sunset moment.
Steph Okell, Marketing Manager, Corona & Cubanisto: “BD Network just understood what we wanted to achieve for Corona in creating a balance between an ownable concept and a truly engaging experience that would drive engagement and sales.”
Darren Smith, Director, BD Network: “We’ve created an immersive concept for Corona with a unique blend of music, friends and the sunset moment to create the perfect environment to enjoy Corona.”view more - Hires, Wins & Business
Categories: Beers, Alcoholic Beverageslbbonline.com, Wed, 05 Aug 2015 13:59:28 GMT