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BCAA Offers ‘Help’ in Moments of Chaos in Ad by DDB Canada

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Dark Energy director Arni Thor Jonson helms comical spot through Soft Citizen

BCAA Offers ‘Help’ in Moments of Chaos in Ad by DDB Canada
Life descends into chaos with an overflowing bath, smoking oven and a car crushed by a tree in Arni Thor Jonson’s latest work through Soft Citizen and DDB. The comical film shows a number of everyday examples of life’s unfortunate scenarios, as Canadian insurance broker, BCAA, highlights its non-automotive insurance plan.

Icelandic born Arni Thor Jonsson is also part-owner of production company Republik with his brother (and fellow Dark Energy director) Lalli. 

Dark Energy’s Matt Brown comments: "Arni is a highly capable and diverse visual and performance director with a particular knack for achieving both charming and authentic performances from children and adults alike."

His film Gumtree ‘Piano’ was recently back in the press when Fold 7’s Ryan Newey gave the John Lewis team a ribbing for their recent Elton John ad, comically writing, ‘We hope you don’t mind, we hope you don’t mind, that we put down in words, how wonderful it is, that you were inspired by our work.’  

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Music Company: Grayson Matthews

Music Supervision: Mark Domitric


Edit Company: Outsider Editorial

Editor: Chris Murphy

Post Production / VFX

Colourist: Wade Odlum

Post Production Company: Tendril

Colour Company: Alter Ego

Online Artist: Atrid Cardenas, Patrick Coffey

Production Company

Director: Arni Thor Jonsson

Production Company: Soft Citizen

DOP: Peter Simonite

Executive Producers: Eva Preger, Link York, Rob Burns

Line Producer: Ed Callaghan

Production Designer: Hank Mann


Sound Engineer: Vlad Nikolic


Brand: BCAA

Creative Agency

Creative Agency: DDB Canada

Copywriter: Neil Shapiro

Art Director: Neil Shapiro

Creative Director: Neil Shapiro

Producer: Natasha Lakhani

Project Manager: Stefan Boudreault

Genres: Comedy, People

Categories: Insurance, Finance

Dark Energy Films, Tue, 04 Dec 2018 13:46:37 GMT