The One Show 2016 Awards finalists were published this week and BBR Saatchi & Saatchi's 'The Day Shazam Went Deaf' campaign for the World Health Organization is currently the only Israeli contender in the awards.
The piece which was already shortlisted at the Cannes Lions Health Awards and went on to win a Media Bronze at the Eurobest and 2 Bronze Clio Awards - A 'Clio Music' Award and a 'Clio Healthcare' Award - looks likely to claim some brass in the One Show's 'Advertising on Mobile' Category this year. With the official winners' announcement due on May 13th, it seems like only time will tell.