Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BBR Saatchi & Saatchi and eToro Present: HODL

Creative 0 Add to collection

HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else

BBR Saatchi & Saatchi and eToro Present: HODL

Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.

A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation.

HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.


So in an attempt to familiarise people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.

And see Kristian explain in no uncertain terms what HODL actually means below.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: eToro

Art Director: Mor Barkai

CEO & Founder: Yoni Assia

Director of Marketing Operations: Avital Sobol

Strategic Planner: Lora Goichman (Supervisor)

Copywriter: Shlomi Dubish

Creative Agency

Account Supervisor: Shirley Konka

Art Director: Shani Sofer & Anahi Raveh

Chairman: Yossi Lubaton

Chief Creative Officer: Idan Regev

Chief Operating Officer: Dorit Gvili

Copywriter: Omri Tzidon

Creative Agency: BBR Saatchi & Saatchi

Creative Director: Naor Itzhak

Digital Producer: Tali Sasson

Director: Rani Carmeli

Media Planner: Ronit Shekel

Planner: Eva Hasson

Producer: Rani Carmeli

VP Client Services: Noa Sharf

VP Planning: VP Strategic Planning

Genres: Comedy, Visual VFX, People

Categories: Finance, Fintech

lbbonline.com, Fri, 19 Oct 2018 17:32:43 GMT