Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.
A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation.
HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.
So in an attempt to familiarise people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.
And see Kristian explain in no uncertain terms what HODL actually means below.view more - Creative
Art Director: Mor Barkai
CEO & Founder: Yoni Assia
Director of Marketing Operations: Avital Sobol
Strategic Planner: Lora Goichman (Supervisor)
Copywriter: Shlomi Dubish
Account Supervisor: Shirley Konka
Art Director: Shani Sofer & Anahi Raveh
Chairman: Yossi Lubaton
Chief Creative Officer: Idan Regev
Chief Operating Officer: Dorit Gvili
Copywriter: Omri Tzidon
Creative Agency: BBR Saatchi & Saatchi
Creative Director: Naor Itzhak
Digital Producer: Tali Sasson
Director: Rani Carmeli
Media Planner: Ronit Shekel
Planner: Eva Hasson
Producer: Rani Carmeli
VP Client Services: Noa Sharf
VP Planning: VP Strategic Planning
Genres: Comedy, Visual VFX, People
Categories: Finance, Fintechlbbonline.com, Fri, 19 Oct 2018 17:32:43 GMT