BBH Wins Volkswagen Commercial Vehicles UK Business

Volkswagen Commercial Vehicles UK has appointed BBH as its creative agency partner, following a competitive pitch.

BBH will work across brand, digital and social communications, developing and amplifying Volkswagen Commercial Vehicles’ 'Working With You' brand promise. This is the brand’s commitment to work in partnership with customers and their businesses, providing them with the best products and aftersales support, whether they’re buying one or a thousand vans.

Over 60 years ago, the first Volkswagen Transporter arrived in the UK. Today Volkswagen Commercial Vehicles offers a diverse model range – from the compact Caddy, through the evergreen Transporter and sturdy Crafter panel vans, to the Caravelle passenger carrier, California campervan and the Amarok pick-up.

Sarah Cox, head of marketing for Volkswagen Commercial Vehicles said: “We are excited to be working with BBH as our lead creative agency, and a partner to our business. One of the reasons BBH stood out in the pitch process was thanks to their ability to think and act as one with our brand, offering more than just advertising solutions. Volkswagen Commercial Vehicles is a brand rich in heritage and with the introduction of our first electric vehicles this year, the new partnership with BBH could not have come at a better time. Personally, I am looking forward to producing some great B2B work that will stand out from the crowd in the commercial vehicle space.”

Ian Heartfield, chief creative officer of BBH London said: “Volkswagen vans are not only the icons of the commercial vehicle world, they are also at the forefront of the upcoming electric revolution. There couldn’t be a more exciting time to be working with the brand.”

Volkswagen Commercial Vehicles becomes the second Volkswagen Group brand in the UK, alongside Audi, to use BBH as its creative agency partner. The contract began in January 2019.