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BBH & Stink on Captain Ice for Vigorsol

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The Ice Man Cometh in new campaign

BBH & Stink on Captain Ice for Vigorsol

 

BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl.
 

Creative Credits
Client name and title: Marco Seregni, Marketing Director Italy
BBH Creative Team: Felipe Guimaraes & Lambros Charalambous
BBH Creative Director: Marc Hatfield
BBH Producer: Natalie Parish
BBH Assistant Producer: Katie Burkes
BBH Strategic Business Lead: Richard Lawson
BBH Strategist: Ben Shaw
BBH Team Director: Tom Woodhead
BBH Team Manager: Leo Sloley
 
Production Company: Stink
Director: Rafael Lopez Saubidet
Producer: Debbie Ninnis
DoP: Ray Coates
Editor: Andy McGraw @ Stitch
VFX: MPC
VFX Producer: Chris Allen
VFX Supervisor: Richard Mckeand and Anthony Bloor
Grade: George K
Sound Design: Sam Ashwell @ 750mph
Sound Mixing: Sam Ashwell @ 750mph
 
 
Exposure (where is this work running, country and media type): 
First air date: 11 March 2013
Media: 60”, 45”, 30”, 20”, 18", 15", 10", 7", and 5" TV
Territories: Italy
Media booked by Selection S.R.L. Milano
 
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Stink, Thu, 14 Mar 2013 11:17:47 GMT