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BBH Sports Follows A Little Monster's Daily Routine

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New Campaign for Marriott London Sevens event follows young boy in his favourite monster costume

BBH Sports Follows A Little Monster's Daily Routine

Over the weekend of the 10th and 11th May, Twickenham will host the Marriott London Sevens. The event is unlike any other in rugby. The crowd are encouraged to dress up, have a few drinks in the stand and create a carnival atmosphere. This year the theme is ‘Monsters’, and there will be an increased emphasis on family attendance.

Rather than focusing on the intense adrenaline-fuelled game of rugby, the new campaign dramatises the fun and silly side of the event by using a genuine human insight; most children go through a stage of never wanting to take off that special fancy dress outfit.

The film, ‘Monster’, follows a young boy who loves his monster suit. We see him going about his daily business (at the barber, in bed at night, brushing his teeth in the morning, at the butchers etc), and he never wants to take it off. He can’t believe his luck when he comes downstairs one morning to find his parents in similar monster outfits, ready for a fun day at Twickenham.


The film will appear on TV around related rugby and sports programmes and will be seeded online. 


Creative Credits

Client name and title: Nic Fletcher, Head of Marketing and Barry Aherne, Events Marketing Manager

Creative Team: Marc Rayson and Callum Prior

Creative Managing Partner: Ewan Paterson

Team Manager:  Dan Gearing

Team Director: Alex Monger 

Strategy Director: Ross Berthinussen

Producer: David Riley

Production Company: Pop-Up Films

Director: Karen Cunningham

Producer: Julia Fetterman

DoP: Darran Bragg

Post Production: The Mill

Editor/Editing House: Owen Oppenheimer @ The Quarry

Sound: Ian Lambden @ The Mill

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Categories: Events, Sports and Leisure

BBH London, Tue, 01 Apr 2014 15:33:02 GMT