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BBH NY's Perfect Day for PlayStation 4

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Lou Reed soundtrack to epic directed by MJZ's Matthijs Van Heijningen

BBH NY's Perfect Day for PlayStation 4

Gamers everywhere are counting down the days to November 15 when Sony PlayStation will release its next-generation PS4 system. The creative collaboration between PlayStation and BBH New York is heightening anticipation with an epic, new TV spot, “Perfect Day".

 


The spot, which premiered during last night’s Monday Night Football game, takes gamers deep into scenes from a few of PlayStation’s much anticipated games as gamers push themselves and each other to greatness. The spot’s message: every day is the “perfect day” on the PS4, especially the day you first try it.


In addition to the TV spot, PlayStation is introducing a special interactive website where gamers can learn more about the PS4 and how Greatness awaits them there. See: www.greatnessawaits.com  


Part of PlayStation’s “Greatness Awaits” brand campaign, “Perfect Day” invites gamers to explore a world of Greatness on their very own PS4. As the digital campaign continues through Nov. 15, PlayStation demonstrates its fierce commitment to its core gamer audience – a hallmark of the campaign as a whole.


Credits


Agency: BBH New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Interactive Creative Director: Tim Nolan
CD/Creative: Gerard Caputo
CD/Creative: Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison


Head of Integrated Production: Justin Booth-Clibborn
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Executive: Jon Moll
Senior Broadcast Business Manager: Sean McGee
CW: Ian Hart
AD: Dave Brown
Visual Designer: Rahim Masunu
UX Designer: Kelly Bignell
Lead Producer: Martin Mlekicki
Digital Producer: Victoria Fishel

Chief Strategy Officer: Sarah Watson
Strategist: Kendra Salvatore
Strategist: Angela Sun
Head of Comms Planning: Julian Cole
Comms Planner: Ben Zoll


Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown
US Wardrobe Construction: Legacy Effects
Additional Photography: Martin Matiasek


Local Production Company: Bohemia
Local Production Co. Producer: Sherry Baumgart


Production Partner: HAUS
Rasmus Blaesbjerg - Creative Director
Dino Petrone - Technology Lead
Claudine Nichols - Senior Producer
Tracey McAvoy - Digital Producer

Editorial: Union Edit NY
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Editor: Jono Griffith
Assistant Editor: Megan Swados


VFX & Finishing: The Mill NY
Exec Producer: Sean Costelloe
Senior Producers: Charlotte Arnold, Will Mok
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Shoot Supervisor: Gavin Wellsman, Joji Tsuruga
Colourist: Fergus McCall
2D Lead Artist: Gavin Wellsman
3D Lead Artist: Joji Tsuruga
2D Compositing Artists: John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom
Additional 2D: Leon Woods, Alex Dreiblatt, Jeff Butler
3D Animation Lead: Jeffrey Lee
3D Lighting Lead: Olivier Mitonneau
3D FX: Nicolas Couret-Chailloux
3D MASSIVE: Wyatt Savarese, Hassan Taimur 
3D Artists: Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields
Matte Painting: Kristin Johnson
Design: Tetsuro Mise
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping + Tracking provided by: Trace VFX
Additional Tracking by: Bogdan Mihajlovic


Music: Lou Reed
Additional Music Arrangement: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone

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BBH New York, Tue, 15 Oct 2013 15:41:34 GMT