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BBH New York Gets Raunchy in Sexy New Harmon Kardon Spot

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Spot is first asset for fully integrated campaign spanning digital, OOH & print

BBH New York Gets Raunchy in Sexy New Harmon Kardon Spot

BBH won the creative duties for a massive 360-degree campaign for Harmon Kardon's new wireless HD audio system, which recently debuted at consumer electronics summit IFA 2014 in Berlin. This spot is the first asset from the fully integrated campaign, which includes TV, print, OOH, digital, photography, website, product video and point of sale assets.

All of the creative is driven by lines like “Don’t let the music stop” or “Any song. Any source. Any room. Wirelessly” to demonstrate the wireless speaker system’s ability to seamlessly carry music from room to room, throughout the home, over multiple devices. The TV spot is first being hosted on the Harman Kardon website and will launch over broadcast later this fall.

Sean Kapoor, Vice President, Global Marketing at Harman said: “Music is integral to defining the memorable moments in our lives, and we’re passionate about the way our new Wireless HD Audio System makes music a part of your life by bringing high quality sound to every part of your home. BBH New York understood the unique communication challenge we had and developed this amazing creative work that’s both humorous and is extremely relatable. It’s this powerful idea of turning a wireless audio solution into a part of a consumer’s everyday moments."

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Creative Agency

Creative Agency: Bartle Bogle Hegarty NY

Chief Creative Officer: John Patroulis

Creative Technologist: Anthony Terruso

Group Creative Director: Gerard Caputo

Head of Print Production: Lauren Fertitta

Producer: Chad Utsch, Abbie Noon

Strategist: Sarah Watson

Creatives: Hugo Bierschenk, Dean Woodhouse, Alexandra Sobiecki, Taylor Marsh

Genres: Comedy, Music & Sound Design, Luxury

Categories: Sports and Leisure, Music

BBH USA (New York), Wed, 29 Oct 2014 16:51:58 GMT