BBH New York today announced that Nate Able and Caprice Yu have been promoted the title of creative director, effective immediately. Previously associate creative directors, they will continue to report to BBH US Chief Creative Officer John Patroulis. In their new positions, Able will help lead creative on the agency’s Johnnie Walker and UNICEF teams, and Yu will help lead the Cole Haan and Google teams.
Able has tackled assignments for a number of BBH clients, including the recently launched AXE ‘Susan Glenn’ campaign. Prior to joining the agency last year, he spent a majority of his career on the west coast in San Francisco as an art director at McCann Worldgroup, T.A.G. and agencytwofifteen, where he worked on Halo 3 ‘Believe.’
Yu helped BBH earn Webby’s ‘Agency of the Year’ and ‘Best of Show’ at this year’s AICP Awards for her work on Google Chrome’s first global TV campaign. With previous experience at Crispin Porter & Bogusky in Boulder, Colo. and 180 Amsterdam in the Netherlands, Yu brings an international perspective to the agency’s work from her experience working with global brands like Adidas, AXE and Microsoft.