BBH London Unveils 'Concept' Behind New Audi TT

The third-generation of the iconic Audi TT has been launched with a striking integrated campaign entitled ‘The Concept. The Car‘ and created by BBH London.

The campaign, which has been brought to life across print, digital, social media and direct mail, illustrates how the car has been redesigned and engineered without compromise.

Stunning photographs of the all-new TT sit beside brief statements explaining how original concepts have made it all the way from designer's board to the road, and are accompanied by the tagline ‘The Concept. The Car‘.

Kristian Dean, National Communications Manager of Audi UK, says: "The TT is arguably the most iconic Audi model of all, and yet our designers have dared to take the concept back to the drawing board and make it a reality for a third time, all the while staying true to their original designs.

"The result is a car, which has been remodelled without compromise. The all-new Audi TT is yet another living, breathing example of our ‘Vorsprung durch Technik‘ philosophy, which champions constant progress through technology and cutting-edge design."

The campaign will also feature short online film interviews with the engineers and designers of the new TT.

Full Credits

BBH London

Art Director: Matt Doman, Uche Ezugwu

Copywriter: Tom Drew

BBH Creative Director:  Matt Doman & Ian Heartfield

Illustrator & Designer: Rich Kennedy 

BBH Strategist: Alana King

BBH Strategy Director: Edd Southerden 

BBH CSO: Jason Gonsalves

BBH Team Manager:  Stephen Jones

BBH Team Director: Polly McMorrow

BBH MK (DM)

Art Director: Mark Lees

Copywriter: James O'Connor

BBH Creative Director: James Swan / Sacha Ward

BBH Team Manager: Ross Burridge / Adam Crowle

BBH Campaign Manager: Steph Kingdom

BBH Team Director: Stacey Treadwell

Project Manager: Emily Hooker 

Designer: Tom Spindlow 

Print Credits

BBH Producer: Julian Cave

Photographer: Rick Guest

Typographer: Rich Kennedy 

Illustrator: Rich Kennedy

Online Film Credits 

BBH Producer: Suzie Redfern

Production Company: Bear Jam

Director: Spike Morris

Producer: James Hilditch

Sound: Callum Harrison

Digital Credits:

BBH Producer: Suzie Redfern

Production Company: Addictive Pixel 

Designer: Eric Chia 

Producer: Mel Diprinzio