BBH London Pens a Picture with a Time-Lapse for Waterman Pens

To launch the new collection of Waterman Blue Obsession pens, BBH London has created a Global campaign that aims to appeal to appeal to Waterman’s style conscious target audience.  

BBH commissioned one of the world’s best photorealistic artists, Dirk Dzimirsky, to create a captivating piece of art using the Blue Obsession range of pens. The artwork debuted at events in Paris and Tokyo, Waterman’s key markets, and people are now being given the chance to win the art, and the pens that made it, through a competition activated at point of sale.

The campaign portrays the new Blue Obsession collection as a work of art, borrowing cues from fashion advertising to appeal to a style conscious audience. Based on the idea that people use objects to express their identity, the work aims to hero the pen’s ability to demonstrate self expression. 

The events are being supported by PR, digital outdoor, online film, point of sale activation and social media, all created by BBH and with support from local partners.  

Credits

Client name and title: Barnaby Rodgers, Brand Manager & Chantal M Biki, Global Senior Marketing Manager

BBH Creative Team: Alex Ball and Rob Ellis & Stephanie Flynn and Olivia Shortland

BBH Creative Director: Nick Kidney and Kevin Stark

BBH Team Manager:  Piers Raffo

BBH Team Director: Tom Woodhead

BBH PR Associate Director: Katie Andrews

BBH Strategic Business Lead: Neil Small

BBH Production Director: Jeremy Gleeson

BBH Strategist: Shadi-Sade Sarreshtehdarzadeh

BBH Group Strategy Director: Nick Kendall

Film Credits 

BBH Producer: Jeremy Gleeson

Production Company: Outsider

Director: Rebel

Producer: Mel Nwanguma

Post Production: Rebel @ Outsider

Editor/Editing House: Nic Lowicz

Print Credits

BBH Producer: Jeremy Gleeson

Photographer: Will Morgan

Typographer: Rob Wilson

Artist: Dirk Dzimirsky