Wed, 18 Sep 2019 12:28:10 GMT
BBH London has hired Chris Bamford as the agency’s first creative director - PR. Bamford will sit with the agency’s creative department and work across a range of client business, including Samsung and Burger King.
His appointment comes as BBH is increasingly helping clients to deliver their creative and commercial needs across the entire customer journey. Earlier this year, Audi appointed BBH to craft a new seamless digital experience for prospects and customers. Following a competitive pitch, BBH was tasked with re-imagining all digital touchpoints for the brand.
Bamford joins BBH from The Academy, having previously spent 12 years at freuds, where he was a founding member of its creative department. During his time there he re-defined the car launch with a series of interactive Lexus experiences, created a number of world first for Lynx including a 'live' billboard, devised Sainsbury's 150th store, and oversaw Movember's most successful five years of fame and fundraising. He is also a D&AD New Blood mentor and runs the organisation's PR Masterclasses across the world.
Neil Miller, chief experience officer at BBH said: “We have come a long way in broadening the depth and breadth of what we do at BBH, particularly with the investment we have made in Brand and Customer Experience. We now can add PR and Influencer to the list, to make sure our work impacts popular culture and is seen and heard in all the right places.”
Chris Bamford commented: "I can still remember the furore at junior school when the Nick Kamen ad aired, and the reaction to some of that early Lynx work at my boys' grammar school, and dancing clumsily to Flat Eric. More recently I've been in awe of the craft of 'Clowns' and judged 'IKEA Human Catalogue' on the awards circuit. BBH has fame in it's DNA, my role is simply to fan the flames of that fame."view more - Hires, Wins & BusinessBBH London, Wed, 18 Sep 2019 12:28:10 GMT