BBH London
Tue, 12 May 2015 10:29:27 GMT
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BBH London Brings the Quiet In New Film for Axe
Pulse's Sam Pilling directs stylistic trailer-style spot
BBH London has teamed up with Pulse Films director Sam Pilling to conjure up a new advert for Axe, 'Bring The Quiet'.
The ad is a departure from the traditional ‘geeky guy gets girl’ motif the brand is synonymous with, delivering a trailer-style offering that will challenge expectations. From a stylistic point of view, Director Sam Pilling has endeavoured to take a cinematic approach, with an ambition to deliver content that combines both beauty and a level of grit. The AXE commercial uniquely demonstrates this signature style in spades.
Axe 'Bring the Quiet' from Pulse Films on Vimeo.
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Categories: Deodorant, Beauty & Health
BBH London, Tue, 12 May 2015 10:29:27 GMT
