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BBH London Brings the Quiet In New Film for Axe

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Pulse's Sam Pilling directs stylistic trailer-style spot

BBH London Brings the Quiet In New Film for Axe

BBH London has teamed up with Pulse Films director Sam Pilling to conjure up a new advert for Axe, 'Bring The Quiet'.

The ad is a departure from the traditional ‘geeky guy gets girl’ motif the brand is synonymous with, delivering a trailer-style offering that will challenge expectations. From a stylistic point of view, Director Sam Pilling has endeavoured to take a cinematic approach, with an ambition to deliver content that combines both beauty and a level of grit. The AXE commercial uniquely demonstrates this signature style in spades. 

Axe 'Bring the Quiet' from Pulse Films on Vimeo.

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Post Production / VFX

Colourist: Aubrey Woodiwiss @ ETC

Post Production Company: Time Based Arts

Production Company

Director: Sam Pilling

DOP: Pat Scola

Executive Producer: James Sorton, Gaby Carcova

Producer: Alistair Payne-James

Production Company: Pulse Films

Line Producer: Sofia Ruival


Composer: Luis Almau @ Soundtree Music

Sound Design: Henning Knoepfel

Sound Mix: Phil Bollard @Factory


Editor: Thomas Grove Carter @ TRIM

Creative Agency

Creative Agency: BBH London

Producer: Ryan Chong / Victoria Keenan

Creatives: Felipe & Lambros

Categories: Deodorant, Beauty & Health

BBH London, Tue, 12 May 2015 10:29:27 GMT