Tue, 12 Jan 2016 17:10:13 GMT
Prostate Cancer UK is the UK’s largest men’s health charity and aims to help more men survive prostate cancer and enjoy a better quality of life.
Prostate cancer is often without symptoms in its early stages. It is as big a threat for men as breast cancer is for women, yet has half the research investment. In the UK, about 1 in 8 men will get prostate cancer at some point in their lives. Older men, men with a family history of prostate cancer and Black men are more at risk of getting the disease.
BBH’s task is to create a long running campaign to help men and their loved ones understand the risk, join the fight and donate to fund urgently-needed research.
Alison Day, Director of Communications at Prostate Cancer UK, said: “A man dies of prostate cancer every hour in the UK and more must be done to stop that. We need to shout about it and wake everyone up to the risk men face and to the neglect and injustice around this disease. Prostate Cancer UK has a simple ambition – to stop men dying from prostate cancer. That’s what this campaign is all about”
Jon Peppiatt, Chairman of BBH London said: “By the time you’ve read this piece and had your breakfast, another man will have died from prostate cancer. We are looking forward to using our creative thinking to raise awareness and money to combat this terrible disease."