Wed, 21 Aug 2013 07:32:49 GMT
BBH India has created a series of radio spots to launch the limited edition Skoda Rapid Leisure, which comes loaded with a host of features including a rear view parking camera. The spots were very well received on Indian radio, but the agency wanted to reach a wider audience. They realised that nobody (outside of advertising) ever shares a radio spot online. The challenge was to convert the audio spots into visually interesting digital content.
Russell Barrett, CCO and Managing Partner of BBH India, said: “It's clear that to reach a wider audience, your idea needs to be media agnostic. A genuine idea should cut across languages, cultures and media as well. Thankfully with Skoda, we have clients (Kamal Basu and his team) who believe in the same philosophy. They agreed that a video rendition of an audio idea was an exciting, new way to approach communication in today's age. We also lucked out with the talent we could tap into at BBH with the likes of Manish Darji, Yohan Daver, Sushma Joseph, Hitesh Kalia and the rest of the team on Skoda. I'm actually really excited about the implications of this kind of project. It's clear that low budget need not mean low quality."
Director: Sushma Joseph.
Chief Creative Officer: Russell Barrett.
Executive Creative Director: Puneet Kapoor.
Creative Director - Art: Manish Darji.
Copywriter: Yohan Daver.
Agency Executive Producer: Hitesh Kalia.
Account Director: Anirban Mukherjee.
Account Manager: Suravi Pradhan.
Planner: Kanishk Kabiraj.